Discord Opens Advertising to Brands of All Sizes With Ads Manager and Video Quests

New self-serve platform and performance ad format will give advertisers more ways to reach players, drive engagement and turn attention into action on Discord

SAN FRANCISCO, September 29th, 2026 – Discord today announced the launch of Discord Ads Manager and Video Quests, two new products that expand access to Discord’s advertising platform and give advertisers more ways to reach its highly engaged audience of players. Together, the launches make Discord advertising more accessible to businesses of all sizes while giving performance advertisers a scalable, always-on format built for measurable results.

With more than 90 million daily active users as of Q2 2026, Discord offers advertisers an opportunity to reach players in the moments when they are discovering games, connecting with friends and engaging with communities around the things they love. As gaming continues to become a critical channel for marketers, Discord is building advertising products that fit naturally into how people use the platform while giving advertisers the flexibility, targeting, and measurement tools they need to drive business outcomes.

Discord Ads Manager

As Discord’s first-ever campaign management platform, Discord Ads Manager is a new self-serve offering that brings the entire campaign workflow into one place, from forecasting to building a campaign with objective-based bidding to monitoring the campaign’s performance through reporting. Self-service access extends Discord advertising to smaller studios and marketers that previously needed a direct sales relationship to run campaigns, opening the platform to advertisers regardless of their budget.

Discord Ads Manager also offers an auction-based delivery with a dynamic cost model. Rather than a fixed CPM, ads compete in an auction with pricing that fluctuates dynamically, allowing advertisers to adjust their bids in real time to balance delivery and performance while monitoring down-funnel metrics. With Discord Ads Manager, advertisers can create campaigns from start to finish, monitor performance in real time through first and third party reporting, and quickly adjust budgets based on results without waiting for a recap report.

Discord Ads Manager is now available with managed access for a select group of advertisers with fully self-serve access planned for early 2027.

Video Quests

Video Quests are Discord’s new mobile-first, performance-focused rewarded video ad format, built for fast, repeatable interactions. Players on Discord can tap, watch and earn Orbs, receiving their reward after approximately 15 seconds. The format is designed to drive consideration by giving players time to engage while giving advertisers a stronger signal of intent based on how long the player chooses to watch.

The original Video Quests product introduced last year is now evolving into Video Quests Reserve, a premium reservation-based offering designed for high-impact brand moments, with delivery and rewards tied to full video completion.

Available through Discord Ads Manager, Video Quests offer advertisers a scalable, always-on way to drive outcomes such as impressions and clicks, with additional objectives coming soon. Video Quests and Discord Ads Manager together give performance advertisers self-serve access, expanded targeting, high-impact delivery, and a more intelligent reward experience while offering the flexibility to optimize campaigns toward their business objectives.

Video Quests build on the success of Quests, Discord’s rewarded ad format designed to drive time-based viewing while delivering meaningful value to users by authentically connecting with their product interests. Quests have delivered a 97% median ad completion rate with game studios leveraging the format to drive meaningful lift in game discovery [Source: Discord internal data, June 30, 2026].

“We want advertising on Discord to work for a studio launching its first game just as well as it does for the world’s biggest advertisers. Discord Ads Manager puts more control directly in advertisers’ hands, while Video Quests give performance marketers a format that turns attention into action through an experience that feels native to Discord. Together, they make it easier for advertisers to reach highly engaged players and build campaigns that run at scale.” – Nabib El-Rahman, VP of Product, Business at Discord

Over the past year, Discord advertising has evolved into a measurable performance engine, with advanced targeting, new ad formats and expanded measurement capabilities helping brands drive engagement and return on investment. Discord Ads Manager and Video Quests are the latest additions to Discord’s evolving suite of advertising tools, giving brands of every size and every objective new ways to reach and engage one of the world’s largest and most engaged communities of players.

About Discord

Discord is the communications platform that enables you to build meaningful connections around the joy of playing games through voice, video, and text features. As a communications platform purposely built for people who play multiplayer games, Discord has a highly engaged community of 90+ million daily active users. Headquartered in San Francisco, Discord is free to download at Discord.com with an optional subscription offering called Nitro that offers enhanced streaming and customization features.